A few years back, I had a business coach who said many amazing things. One of them was ABM, always be marketing. His take was the world can benefit from what our life has to offer, and we owe it to ourselves and others to put it out in the universe.
I don’t know about you but having the confidence to comfortably share our work and our worth is not something inherent to many of us. As artists especially, we are constantly asked to audition and show our skills. Whether we get hired is another story. Without a solid sense of self and a true understanding of one’s mission, the rejection can become disheartening. Especially in this social media culture of constant comparison, it can get overwhelming trying to be a ‘self-promoter.’
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